Press release 20/2014
27 January 2014
Focus on Finland, the annual publication showcasing Finland for key international markets, has just been published for the twelfth time. The magazine provides inspirational perspectives on Finnish business, culture, education and society.“The magazine highlights a nation facing structural changes, both local and global, and shows how these circumstances spur new business ideas, opportunities and growth,” says editor-in-chief Nicola Lindertz from the Ministry for Foreign Affairs. “Finnish expertise forms a recurring theme, as does the Finns’ creative, problem-solving mentality.”
While the whole world is adjusting to environmental demands, Finland leads the way in cleantech solutions. The country’s start-up scene is thriving with unparalleled success, and the genuineness of Finnish design and literature is attracting growing international audiences. The magazine itself forms an example of the Finnish aptitude for design, photography and illustration.The content and layout of Focus on Finland’s print and online versions have been completely redesigned by Otavamedia Customer Communications. Otavamedia also handles the magazine’s production, design and project management.
Focus is a joint Team Finland publication of the Ministry for Foreign Affairs, the Ministry of Employment and the Economy, Sitra, Invest in Finland and Finnfacts. The magazine is distributed primarily by Finnish embassies; it is also distributed at international trade events and seminars showcasing Finnish know-how.You can read and share Focus articles online at focus.finland.fi. Free copies of the paper magazine can be ordered at the same address. The 2014 issue can also be read online at Issuu. In March, Focus will be available in Spanish, German and Russian; in the spring the Chinese version will be published.
Further information:Nicola Lindertz, Head of Finland Promotion, Ministry for Foreign Affairs, Department for Communications and Culture, tel. +358 295 351 323, Mervi Liukkonen, Director of Communications, Ministry of Employment and the Economy, tel. +358 295 064 786, Sari Tuori, Senior Lead, Communications, Sitra, tel. +358 294 618 241, Minna Hakaoja, Director, Communications, Invest in Finland, tel. +358 204 695 276, Markus Kokko, Director, Finnfacts, tel. +358 40 730 0199